I can't tell you how exciting it is to do a new showroom! I also can't tell you how challenging!
It is a great time to have a fresh start and relook at lines that you have been doing business with for years and realizing that you missed a diamond in the rough of their line. Sometimes seeing product that you have been selling for years and say, I don't think that works anymore. So we edit. That is the thing that I think sets The Studio at Central Arizona Supply apart. Our editing skills. Not one of our sales associates want you to have a product in your house that is less than fabulous. That is why this new showroom has been so fun to do, items that we (and I do mean we, it takes a village to put this showroom together) are being told to put in by a manufacturer as a 'best seller' we are saying no to because a client deserves something better.
That is the point, at every price point there is something better than what is being offered on the internet or at a big box store, but it takes a skilled stylist to show you the difference so you can be in love with what you have in your house. It is not to say that a customer doesn't know what is good for them, it is to say that when I go to a nursery for new plants I have an idea of what I want and a person who actually knows something about plants beyond my opinion tells me what will work best for my idea and for my needs.
Point of the story, when someone tells me that this is one of their best sellers, I tend to walk the other way because it is the simple choice. I want to find the beauty for myself. Don't get me wrong, sometimes the best seller is the best choice and everyone picks it because it truly is great. But a selling point is never that it is a best seller. The selling point is that it is priced right, feels right and looks right for what you need and desire. That is what makes a product truly fabulous.
